
Search ads · AI · Launched
AI-designed search modules
An LLM designs new ad modules for eBay search, and small, fast models run them live. Two are in production worldwide.
+$194M annualized GMB · +$4.9M ads revenue
Read the case study →Launched products and working prototypes. Each one covers the problem, the bet, how it was built and what happened.

Search ads · AI · Launched
An LLM designs new ad modules for eBay search, and small, fast models run them live. Two are in production worldwide.
+$194M annualized GMB · +$4.9M ads revenue
Read the case study →
Search · AI · Prototype
A custom reasoning engine reviews the top results for a search, picks the one listing a buyer can trust fastest, and makes the case for it.
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Search · Marketplace · Strategy + prototype
While people browse, eBay already knows what those items sell for. These modules point it out: “these go for about $50. Have one?”
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Seller growth · Ads · Prototype
List an item eBay knows is in high demand, and earn ad credits to boost everything else you sell.
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Personalization · AI · Prototype
Three ways to build a shopper’s homepage, side by side: fixed, rule-based, and planned by an LLM, with a “why this?” on every module.
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Discovery · AI · Prototype
A feed of the weird, rare and suddenly popular things on eBay, for browsing rather than searching.
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