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Search · Marketplace · Strategy + prototype

Showing shoppers what theirs is worth

While people browse, eBay already knows what those items sell for. These modules point it out: “these go for about $50. Have one?”

Selling insight module showing a typical sold price
Sold-price insight
High demand module encouraging a listing
High demand right now

The idea

Lots of buyers own things worth selling and never list them. They aren’t on eBay to check prices; they’re shopping or browsing. But when someone is looking at a kind of item, we know what it sells for. A small module can say so, and offer a one-tap, pre-filled listing.

Three modules, three reasons people don’t sell

Each targets a different barrier, and only one shows per session.

  1. 1Not knowing the price: a typical sold price, the range and real recent sales.
  2. 2No reason to act now: added only when demand is genuinely high, like 40 listings against 2,300 searches this week.
  3. 3It feels like effort: a lighter, category-level nudge for casual shoppers browsing low-price items.

A lesson from earlier tests

A generic “sell your stuff” banner had raised listing attempts but lowered completions. These modules use evidence about the specific item instead, and sit a few results down rather than at the top.